1. Needed to ramp up link building in order to keep up with the competition. And to reduce reliance on paid traffic.

2. Paying influencers all the time to promote was becoming expensive – had to find other ways of getting links/traffic.

3. We started in April 2020, and this is still an ongoing client. So we have built up 150 links (and counting) at the time of writing this.

4. Managed to score links on major news publications like the Kitchn, Associated Press, Business Insider and even MIT along the way.