You can see 2019 was markedly higher than 2017 (the year prior to us starting the campaign).
By late-2019 we’d stopped building links, but link equity was still compounding and there was still a 20% plus increase in traffic and revenue.
1,931 visitors and £16K in revenue in 2017 from organic search alone.
Eventually hitting 29,842 visitors and £137K in revenue in 2020.